Startup Branding Agency
for Tech Companies
Building What’s Next

Metabrand is a branding agency for SaaS, AI, and fintech startups — from Seed-stage launches to Series A+ rebrandings.
Trusted by:
QoreloFaasera — AI B2B SaaS platform brand identityOmnimatrix — Tech startup branding and Webflow designSetdev AI software startup brandingDeltagen — B2B SaaS startup visual systemSasono — Fintech startup brandingSprint tech logotype design
What we do

We craft bold brands and websites for Fintech, AI, and SaaS startups.

1. Strategy
We find what makes you different and turn it into a story investors, buyers and your team can repeat.
Brand positioning
Messaging & narrative
Naming
Investor narrative
2. Identity
Bold ideas and metaphors at the core of the brand, with consistency built into the guidelines.
Visual identity
Logo systems
Design systems
Guidelines & templates
3. Website
The right storytelling, catchy visuals, and excellent conversion rates — designed and built by one team.
UX/UI design
Design & development
SEO setup
Integrations
4. Launch
Everything the brand needs to show up in the raise and the sale — consistent from deck to product.
Pitch decks
Sales collateral
Social media kit
Promo video
Explore all services →
Who we are

Decades of expertise behind our startup branding agency.

We are former Landor & Fitch and BBDO senior strategists, designers, and developers. With a proven track record in fintech, AI, and SaaS, we bring global agency expertise to the fast-paced world of startups.
Landor experienceBBDO experience
27 five-star reviews on Clutch
27 five-star reviews
Rated 5.0 on Clutch.
60+ launches since 2018.
Sprints-way branding process
Startup-way process
We work in sprints, communicate via Slack with Figma-first collaboration.
Motion identity
In-house 3D & motion identity
We have top-notch 2D and 3D illustrators, motion designers, and web developers to create impressive work fast.
Hand-drawn cube with a world map, for working globally
Working globally
We work with startups in 12 countries, from the US and Canada to Germany, Singapore and Australia.

Specialized branding expertise

01

B2B SaaS

Positioning, identity, and websites for B2B SaaS and AI products built to scale.
02

Fintech

Trust-led brands for payment platforms, neobanks, trading products, and financial technology companies.
03

AI & Tech

Clear positioning and scalable brand systems for AI platforms, developer tools, and complex technology startups.
04

Rebranding

Strategic repositioning and identity evolution for companies that have outgrown their current brand.
(Blog)

Our insights on vision, strategy, culture, and startup branding

(What clients say)
01 / 01
Metabrand doesn’t just create brands. It gives you an operating system to scale.
DeltaGen
Rene Bystron
DeltaGen
View case →
We had a launch date and no brand. Less than a month later we had a brand and a website, and the team was on call day and night so nothing broke.
Qorelo
Louis Schmidlin
Qorelo
View case →
Our customers run on email, PDFs and spreadsheets. Metabrand built the whole identity on a spreadsheet cell, and for the first time our brand looked like it belonged in their world.
Vanadio
Simon Zühlke
Vanadio
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We’re ex-EA, Ubisoft and PlayStation people, so we’re picky about visuals. Metabrand kept up with every round of feedback and still shipped on time.
Skilltree Marketing
Nate Mordo
Skilltree Marketing
View case →
Trading apps shout. Ours doesn’t, and that was the whole idea. Metabrand understood it from the first call.
EveryTrade
EveryTrade
View case →
Think IBM, if it was founded yesterday. That’s what Metabrand built for our venture studio, and every product we launch now plugs straight into it.
Omnimatrix
Erling Andersen
Omnimatrix
View case →
Banks needed to trust us. Merchants needed to want us. Metabrand found a brand that does both, across all of APAC.
Launching a fund is mostly about trust. Metabrand gave Opus One a look serious investors take seriously, without hiding the AI under a grey suit.
OTI Capital
Johan Andreasson
OTI Capital
View case →
Compliance is a boring word. Thanks to Metabrand, our brand isn’t.
Faasera
Imran Ghori
Faasera
View case →
We sell glass and LEDs. Metabrand made us look like a tech company, and the 3D renders sell our screens before we’ve installed a single one.
Delarte Media
Frank Sciortino
Delarte Media
View case →
Phenomenal work again. Second project with Metabrand, and there will be a third.
SetDev
Jesus Najera
SetDev, RootKey
View case →

Common questions about startup branding and strategy

Why do startups choose Metabrand — and when is it a good fit?

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Startups choose Metabrand when they need to launch fast, look credible, and scale without rebuilding their brand every six months. We’re a strong fit for tech-driven teams who value clarity, speed, and systems — not one-off visuals.

Do you specialize in specific tech sectors?

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While we are a general tech branding agency, we have deep expertise in Fintech, AI, Crypto, and SaaS. Our team’s background in global agencies like Landor and BBDO allows us to solve complex positioning challenges for highly technical products.

What’s the typical budget for a startup brand and website?

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Brand identity engagements start at $15K. Brand identity plus a website starts at $25K, with the final budget set by scope, complexity, and launch requirements.

Why should a tech startup invest in branding early on?

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Early-stage branding isn't just about a logo; it’s about investor trust and market fit. Professional startup branding helps founders attract top talent and secure VC funding by looking like a market leader from day one, whether they are in Fintech, AI, or B2B SaaS.

What does a startup branding agency actually do?

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A startup branding agency helps tech teams define their market positioning, visual identity, and digital presence. At Metabrand, we specialize in building scalable brand systems that help startups move from Seed stage to Series A and beyond, ensuring their image matches their level of innovation.

Who will actually work on our project?

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Your project is led by senior brand and design leads with experience from top global agencies. We work as a focused, senior team — no handoffs to juniors, no outsourcing, no surprises.

What does the process look like?

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We follow a clear, startup-friendly process:
– Strategy & positioning
– Brand identity system
– Website design and build
– Launch support
‍
Each phase is structured, collaborative, and designed to move fast without sacrificing quality.

How long does the rebranding process take for a Series A startup?

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A typical rebranding for a Series A startup or an established tech company starts from 3–4 weeks, depending on scope. This includes deep strategy, visual identity development, and a high-performance website launch.

What do you build startup websites on?

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We choose the platform with you. Most startup marketing sites run on a modern no-code CMS, so your team can update content and launch pages without developers — while the site keeps the speed and polish of custom code.

Do you work with US-based startups and time zones?

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Yes. We work with founders and teams across US and EU time zones, with a clear weekly cadence, async communication, and overlapping working hours when needed.

What exactly do we receive at the end of the project?

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You’ll receive a complete, scalable brand system — including logo, typography, color system, design rules, and a production-ready website. Everything is built to be used immediately and extended over time.

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Let’s discuss your project!