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Case Study

Skilltree Marketing

Skilltree Marketing is an AI-powered marketing startup for game studios, from indie teams to AAA, with credits including Mortal Kombat, Assassin’s Creed, Hogwarts Legacy and Cyberpunk 2077. Founded by veterans of EA, WB Games, Ubisoft and PlayStation, the agency uses its own deep learning models to anticipate market moves instead of reacting to them.

Industry
Game marketing, video game launches, AI marketing, Steam wishlist growth
Location
USA
Year
2026
Result
Official partner of FirstLook Managed Growth Programs
Deliverables‍
Brand Strategy
Brand Identity
Web Design
Web Development
‍
skilltreemarketing.com ↗︎
Brand Identity

Marketing Used to Be a Gamble. They Made It a Science.

The identity is built on a modular block system inspired by Tetris. It nods to gaming culture and mirrors how Skilltree’s AI assembles marketing strategies from data. The logo locks “Skill” and “tree” together through the letters L and T, so they interlock like puzzle pieces. The system feels fast, smart and clearly human, like the technology and the team behind it.

Website

A Launchpad for Game Studios

The website presents Skilltree as an AI-first strategic partner rather than a traditional vendor. We built it around credibility and conversion: the team’s track record, the proprietary technology and a clear way to start working together. The design follows the brand system: modular, punchy and confident.

Our Approach

AI Startup Branding for Creative Agencies

We help AI startups show both their technology and the people behind it. For Skilltree Marketing, that meant a system with the energy of gaming culture and the precision of deep learning, backed by decades of industry experience.

We’re ex-EA, Ubisoft and PlayStation people, so we’re picky about visuals. Metabrand kept up with every round of feedback and still shipped on time.
Skilltree MarketingNate Mordo
Nate Mordo
Skilltree Marketing

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