Branded typography styles and spacing system for Xenith identity guidelines
Xenith

Branding and Website Design for a Fintech Payments Platform in APAC.

Xenith is a next-generation B2B payments solution built for the Asia-Pacific market. Designed for scalability and global reach, it helps modern businesses accept and send payments with speed and confidence — locally and internationally.

Industry
Fintech
Location
Singapore
Year
2025
Deliverables
Brand Identity

Website Design and Development
Xenith logotype design – bold geometric sans-serif lettering for fintech brand
Xenith logotype design – bold geometric sans-serif lettering for fintech brand
Brand Identity

Strategic Branding for a High-Growth Fintech Platform

We created a distinctive brand identity for Xenith, tailored specifically for the fintech space. The system combines sharp typography, minimal geometry, and a bold accent color — signaling clarity, trust, and performance in a saturated payment market.

As part of our approach to branding for fintech startups, we developed a logotype, than a system that feels modern, confident, and easy to apply — ensuring Xenith stands apart from legacy providers and overcomplicated design norms.

Minimal symbol mark used in Xenith’s fintech brand system
Primary and secondary color palette developed for Xenith visual identity
Website Design & Development

A Website that Makes Fintech Infrastructure Feel Intuitive

The Xenith website was designed and developed as a seamless extension of the brand. Our goal: to make complex payment infrastructure feel clear and actionable. We used structured layouts, refined messaging, and purposeful animations to tell the story — from APAC coverage to global ambition.

Built in Webflow, the site is fast, responsive, and CMS-powered — a strong foundation for a growing fintech company in need of a digital presence that matches its pace.

Homepage design for Xenith fintech website with bold hero layout
Grid-based layout showcasing scalable brand components for Xenith
Approach

Our Approach to Branding and Website Design for Fintech Startups

At Metabrand, we specialize in branding and website design for fintech startups that need to move fast without sacrificing clarity or credibility. Projects like Xenith require a delicate balance: visual systems that communicate trust, while still feeling modern and competitive.

In the fintech space — especially across APAC — we often see two extremes: over-designed interfaces that overwhelm, or legacy branding that doesn’t scale. Our approach is to build flexible, intuitive design systems from the ground up, with Webflow websites that can grow alongside the company.

Xenith’s project exemplifies our focus: strategy-led brand identities, paired with clear, conversion-friendly UX. Whether you’re launching a new B2B payments platform or rebranding an established fintech product, our goal is always the same — to turn complexity into confidence.

Mobile version of Xenith’s fintech site with clean UI and structured navigation

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