Case Study

Xenith

Xenith is a B2B payments platform built for Asia-Pacific. It lets businesses accept and send payments quickly and reliably, at home and across borders.

Industry
Cross-border payments, APAC payments, payments API, B2B payments
Location
Singapore
Year
2025
Result
Pay-ins across 13 Asian markets
Deliverables‍
Brand Identity

Website Design and Development
Brand Identity

Strategic Branding for a High-Growth Fintech Platform

We built Xenith’s identity for a crowded payments market. Sharp typography, minimal geometry and one bold accent color signal clarity, trust and performance.

We started with the logotype, then built a system that is modern, confident and easy to apply. It keeps Xenith clear of both legacy providers and overdesigned competitors.

Website Design & Development

A Website that Makes Fintech Infrastructure Feel Intuitive

We designed and built the website as part of the same system. The goal was to make complex payment infrastructure easy to understand and act on. Structured layouts, tight messaging and purposeful animation tell the story, from APAC coverage to global ambition.

The site is fast, responsive and runs on a CMS, so the team can keep it current as the company grows.

Approach

Our Approach to Branding and Website Design for Fintech Startups

Fintech startups have to move fast without losing clarity or credibility. Projects like Xenith need a careful balance: a visual system that earns trust and still feels modern and competitive.

In fintech, especially across APAC, we often see two extremes: overdesigned interfaces that overwhelm, or legacy branding that doesn’t scale. We build flexible design systems from the ground up, with websites that grow with the company.

Xenith shows how we work: an identity led by strategy, paired with clear UX that converts. For a new B2B payments platform or a rebrand of an established product, the goal is the same. Turn complexity into confidence.

Banks needed to trust us. Merchants needed to want us. Metabrand found a brand that does both, across all of APAC.
XenithSherman Quek
Sherman Quek
Xenith

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