We built Sasono’s brand from the ground up to reflect speed, trust, and flexibility. From logo to interface design, every touchpoint communicates simplicity and control — the freedom to pay without friction.
Custom typography, abstract motion-inspired patterns, and a refined color system form the core of the identity. The brand feels fast and dependable on the inside, yet light and effortless on the outside — just like the experience of using Sasono itself.
The Sasono website introduces the product with clarity and flow. Its job: to explain how private digital vouchers work — and make the experience feel easy, modern, and trustworthy.
We designed a fully responsive site that emphasizes control, simplicity, and motion. Developed in Webflow, the site is optimized for conversion and education, letting users immediately understand how Sasono works — and why it’s different.
For privacy-focused fintech products like Sasono, branding has to do more than look good — it must convey discretion, clarity, and reliability. We focused on building a digital brand that feels open and intuitive while reinforcing safety and control.
At Metabrand, we specialize in branding and websites for fintech startups that challenge the status quo — whether it’s rethinking payments, financial privacy, or digital identity. Sasono is a perfect example of how strategic design can make a new behavior feel natural.
