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Case Study

Omnimatrix

Omnimatrix is a fintech venture studio that builds financial infrastructure, including MatrixPay, a customizable payment gateway. It needed a brand that carries credibility, invention and a long view. Taking a cue from IBM and Apple in their early years, the design presents Omnimatrix as a builder of the foundations of future finance.

Industry
Fintech & Crypto
Location
Norway, Malta
Year
2024
Deliverables‍
Brand Guidelines
Digital Design
Brand Identity

A Bold Brand Identity for Builders of Financial Infrastructure

The identity is structured, minimal and deliberately a little unconventional. The typography signals technical depth, and a flexible grid supports varied layouts and glitch-inspired motion. The logo and interface elements carry quiet cues of system design, which suits a studio that builds core technology behind the scenes.

Glitchy and future-facing, it draws on the history of computing and is built to break with it.

Website Design

A Confident Website for a Fintech Ecosystem

The Omnimatrix website introduces the company’s model, team and flagship ventures, including MatrixPay. It pairs a sharp content structure with moments of visual friction that reflect how the studio works. Content lives in a CMS, so the team can add each new venture as it launches.

Our Approach

Branding and Websites for Fintech Infrastructure Builders

We help venture-backed fintech teams find their voice early. For Omnimatrix, we built a system that is calm on the surface and strategic underneath. From the brand story to the product hierarchy, it leaves room for both authority and experiment.

Think IBM, if it was founded yesterday. That’s what Metabrand built for our venture studio, and every product we launch now plugs straight into it.
OmnimatrixErling Andersen
Erling Andersen
Omnimatrix

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