Visual strategy for MatrixPay brand development
MatrixPay

Website & Brand Development for a White-Label Payment Gateway

MatrixPay is a customizable, white-label payment solution built for fintechs, PSPs, ISOs, and enterprise merchants. Designed to be fast, flexible, and fully adaptable, the platform needed a brand and website that could support growth while standing apart in a competitive European payments ecosystem.

Industry
Fintech
Location
Norway, Malta
Year
2025
Deliverables
Branding for Fintech
Website Design & Development
Webflow homepage design for fintech payment gateway
Fintech Brand Development

Creating a Confident Identity for an Invisible Engine

We developed a clean, scalable brand identity for MatrixPay — designed to convey reliability, precision, and adaptability. The goal was to create a visual system that could work behind the scenes for clients, while still being recognizable and distinct in its own right.

From a refined typographic system to a modular visual language, the identity expresses what MatrixPay is: infrastructure made accessible, and technology made usable. It’s a brand that can scale with partners while remaining elegant and neutral — the perfect fit for a white-label product.

MatrixPay logo design for fintech payment gateway
Modular brand identity system for MatrixPay fintech platform
Website Development

Webflow Website Design and Development for a Custom Payments Solution

We designed and built a modern, responsive website that supports MatrixPay’s growth in the fintech space. Bold type rhythms, structured layouts, and subtle interactions come together to reflect the platform’s mission: making complex payment systems easy to deploy and scale.

Developed in Webflow, the site is fast, responsive, and conversion-optimized — balancing startup clarity with enterprise structure. It feels as adaptable as the product itself: clean, confident, and quietly powerful.

User interface element from MatrixPay fintech website
Fintech brand color system designed for white-label use
Our Approach

Designing Brand & Web Experiences for Fintech Service Platforms

MatrixPay is one of many fintech infrastructure clients we work with — including payment gateways, SaaS tools, and cross-border finance startups. Our approach focuses on clarity, scalability, and trust. For white-label platforms like MatrixPay, that means creating identities that work quietly behind the scenes while still earning recognition.

Whether launching a new product or scaling an existing one, we build fintech brands and websites that communicate confidence — to investors, partners, and end-users alike.

Website animation and interaction for payments platform

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