Interface decisions prioritize clarity and intuitive actions
Superyou

Brand Identity and Website Design for an AI Productivity Tool

Superyou is an AI email assistant that drafts, replies, and organizes inboxes for busy professionals. The AI SaaS product needed a brand that communicates simplicity and power — making users feel like the best version of themselves, 100x faster.

Industry
AI SaaS / Productivity
Location
Norway
Year
2025
Deliverables
Brand Identity
Illustrations
AI SaaS Website Design
Product UI Design

The brand positions Superyou as a supercharged version of yourself
Brand Identity

A Scalable Brand for an AI Productivity Startup

Superyou's brand identity captures effortless productivity. Clean, confident, and approachable — designed to feel like a tool you've always had, not another app to learn. The visual system balances friendliness with credibility, scaling seamlessly from app icons to marketing campaigns.

AI email assistant logotype design
AI email assistant branding
The brand positions Superyou as a supercharged version of yourself
AI startup branding
Marketing Website Design

A Conversion-Focused Website for AI SaaS

The Superyou website communicates value in seconds. A focused landing experience guides visitors through core benefits: AI-generated drafts, smart follow-ups, inbox organization. Minimal friction, maximum clarity — optimized for sign-ups.

AI SaaS color palette
The marketing website communicates Superyou’s value within seconds
Our Approach

Branding and Website for AI-First Startup

At Metabrand, we help AI productivity tools translate technical capability into clear user value. For Superyou, that meant building a brand and product experience that feels everyday-simple and impossibly powerful.

Superyou is an AI productivity tool
AI Productivity Identity

(More works)