Webflow website showcasing Folio AI’s global catalog solution
Folio.ai

Folio AI transforms product catalogs into multilingual smart stores powered by artificial intelligence.

Metabrand partnered with Folio to refine their brand identity, design the full application, and create a visual system that combines clarity, scale, and emotion.

Industry
AI / E-commerce & Catalog B2B Tech
Location
UK
Year
2025
Deliverables
Brand Identity

App UX/UI

Landing Page Design and Development
Brand Identity

Visual Identity and Iconography for a Global AI Catalog Platform

We refined Folio AI’s identity to emphasize their mission: turning catalogs into intelligent, multilingual, beautifully curated smart stores. The visual system was grounded in clarity, modern digital design, and subtle motion cues. Icons and layouts reflect lightness, scalability, and global readiness.

Custom illustrations and animations created for Folio AI
Responsive smart store templates designed for Folio AI
Marketing collateral and presentation templates for Folio AI
App UX/UI and Landing Page Design & Webflow Development

Responsive Webflow Landing with Multilingual Support and Dynamic Catalogs

We designed and developed smart catalog UI / smart store templates that allow businesses (manufacturers, artisans, shops) to upload their product photos and instantly transform them into shareable stores. UI components are responsive, clean, and optimized for global audiences—translated instantly into multiple languages via Folio’s platform.

Animations and transitions enhance the product browsing experience without overwhelming the content.

Iconography and UI kit for Folio AI’s product catalog platform
Approach

Agile Sprint-Based Collaboration to Deliver UI Mockups and Global Usability

To support Folio’s B2B / SME audiences, we created templates for catalogs, marketing materials, store previews, and shared product showcases. The UI kit ensures consistency across devices and languages, and visual assets adapt seamlessly to diverse product categories and cultural contexts.

We worked closely with Folio’s team to understand the flow from product upload → catalog translation → global sharing. Sprint-based development allowed delivery of UI mockups and templates within the first week. Feedback loops were set up for localization, usability, and visual polish.

Marketing collateral and presentation templates for Folio AI

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